Hi, I'm Gen. It's Genevieve but just Gen will do.

This is my story.

​

I founded NXT Trend from a place of deep passion, proven experience, and a strong desire to build something of my own. After seven years immersed in fashion retail, I knew I was ready to step beyond my role and create a journey aligned with my values, my vision, and my belief that product strategy should be both creative and commercially powerful.

​

I have always been driven by more than performance alone, I am motivated by helping people and brands grow, innovate, and build with intention. I believe in creating product that inspires, strategies that bring clarity, and innovation that is grounded in real opportunity. Next Trend was born from that need: to support brands in thinking smarter, building better, and moving forward with clarity and confidence.

​

My journey began with an Honours Degree in Business Fashion Retail, a multidisciplinary qualification encompassing BCOM principles, product development, design, production, garment construction and pattern making, retail buying, retail planning, and trend forecasting. During my studies, I completed over 400 hours of practical industry experience across design, production, and start-up environments. After years of dedication and long hours, I graduated top of my class and received International Golden Key recognition, an achievement that reflected the hard work and focus I brought to my studies.

 

My professional career was ignited as a Fashion Buyer at Clothing Junction, where I spent the next seven years building deep, all-round experience across fashion retail buying and other fashion retail dimensions. Recognised early for my performance, I was fast-tracked into a senior role and ultimately progressed to Buying Manager, leading the colossal Ladieswear and Girlswear buying departments.

​

During this time, I was highly involved in, and deeply proud of, contributing to the growth of the business as it expanded from 50 stores to nearly 300 nationwide. My experience was multi-faceted from the get go. I worked across every stage of the product lifecycle, from product concept, range building and strategic intention to supplier management, pricing and margin strategy, retail planning, in-season trading, performance analysis, and post-season review. This end-to-end exposure gave me a sharp, commercial understanding of what truly drives results in fashion retail.

​

As my career evolved, my focus shifted increasingly toward trend forecasting, tailored trend application, and product innovation. Working closely with WGSN, I translated global trends into brand-right, commercially relevant seasonal direction, building unique seasonal maps and guiding product teams with clarity and confidence. A strong emphasis was placed on testing, learning, and refining product, ensuring innovation was always grounded in performance rather than assumption. 

​

These experiences all form the foundation of NXT Trend’s core pillars : product testing and incubation, product innovation, strategy development, deep-dive performance analysis, and trend intelligence.

After years of driving results within a fast-paced, high-growth retail environment, I made the decision to step away and build something of my own — a dream I had always carried.

​

I am now a mom of two and my drive has only been strengthened. It has sharpened my resilience, deepened my purpose, and reinforced my all-or-nothing approach to everything I do. Motherhood has taught me balance, perspective, and courage and it continues to inspire me to build something meaningful, both for my family and for the brands I partner with. 

​

Today, through NXT Trend, I plan on fostering partnerships with fashion brands and retailers to share the insight, structure, and commercial thinking gained through years of real-world experience. My background places me in a strong position to help clients reduce risk, make informed decisions, and invest confidently in product that performs — whether they are emerging brands finding their feet or established retailers sharpening their competitive edge. 

​

NXT Trend is the intersection of experience, passion, and purpose. It is created to help brands innovate with confidence with one key focus; to build what’s NEXT.

​