PRIVACY POLICY
Last updated: February 2026
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NXT Trend Retail (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is collected and used lawfully, transparently, and securely in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
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This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website and Services.
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1. Personal Information We Collect
We may collect and process the following personal information: - Full name and business name - Email address and contact details - Company information - Information submitted through enquiry or contact forms - Communications exchanged with NXT Trend Retail.
We do not intentionally collect special personal information unless required and lawfully permitted.
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2. How We Use Personal Information
Personal information is collected and used for the following purposes: - To respond to enquiries and provide requested information - To deliver consultancy Services - To communicate regarding proposals, engagements, and updates - To comply with legal and regulatory obligations - To improve our website and offerings
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3. Lawful Basis for Processing
We process personal information on one or more of the following lawful grounds: - Your consent - Performance of a contract or steps prior to entering into a contract - Compliance with legal obligations - Legitimate business interests, where not overridden by your rights
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4. Disclosure of Information
We do not sell or trade personal information. Personal information may be shared only: - With service providers assisting us in operating the website or business - Where required by law or regulatory authority - With your consent
All third parties are required to maintain appropriate confidentiality and security measures.
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5. Data Security
We implement reasonable technical and organisational safeguards to protect personal information against loss, misuse, unauthorised access, or disclosure.
While we take reasonable measures, no method of transmission over the internet is entirely secure.
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6. Retention of Information
Personal information is retained only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.
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7. Your Rights
In terms of POPIA, you have the right to: - Request access to your personal information - Request correction or deletion of personal information - Object to the processing of personal information - Withdraw consent where processing is based on consent - Lodge a complaint with the Information Regulator of South Africa
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8. Cookies and Website Analytics
Our website may use cookies or similar technologies to enhance user experience and analyse website traffic. You may disable cookies through your browser settings, although this may affect website functionality.
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9. Cross-Border Transfers
Where personal information is transferred outside South Africa, we ensure that adequate data protection safeguards are in place in accordance with POPIA.
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10. Changes to This Policy
We reserve the right to update this Privacy Policy from time to time. The latest version will always be available on our website.
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11. Contact Information
For questions, requests, or complaints regarding this Privacy Policy or your personal information, please contact:
NXT Trend Retail
Email: gen@nxttrendretail.com
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By using our website and Services, you acknowledge that you have read and understood this Privacy Policy.
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